About
👩💻 Degree in Advertising and Public Relations and Master in Strategic Direction and Innovation. Currently, Phd candidate in the University of Huelva (Spain), leading a project on identifying interest, use and motivation of different groups on Social Media.
📚I am a researcher with more than 3 years of experience and I am also
editorial assistant in an scientific Journal (JCR-Q1). I am able to use differents tools to get information from users on digital enviroment (interviews, survey, questionnaires, A/B testing...) and I have skills to conduct a research study, analize the data collected and prepare reports. These skills enable me to comprehend the behavior of various groups on social media, which can be highly valuable for addressing challenges and enhancing postdoctoral projects and European collaborations.
⌨️ I also teach courses on the digital world in order to reduce the digital divide and create a more equal world.
🗣️I am a fast learner, highly motivated and able to work under pressure. I am always willing to learn new tools and improve my skills.
📈I started my career in advertising agencies linked to customer relations, social media and communication strategies. In recent years, I am working on a research and development project, planning and developing qualitative and quantitative studies from a participatory approach, data analysis, interpretation, reporting and presentation of results.
🏅I have received an award from The Washington Academy of Political Arts & Sciences for the research on the hashtag #StopIslam and Instagram guidelines. And, I have received the award for the best student research by the International Communication Association (ICA) within the framework of the Intercultural Communication Division (ICC) (2022) for the research “#Mixedcouples on tiktok: hybrid cultures and identities in the face of discrimination”.
Publications
Luis Miguel Romero-Rodriguez, Sabina Civila, & Ignacio Aguaded
Journal of Information, Communication and Ethics in Society
Social media fostering happiness management: Three luxury brands case study on Instagram
Bárbara Castillo- Abdul & Ana Pérez Escoda Sabina Civila
Corporate Governance: The International Journal of Business in Society
#Mixedcouples on TikTok: Performative hybridization and identity in the face of discrimination
Sabina Civila & Daniela Jaramillo-Dent
Social Media and Society
Sabina Civila & Luis Miguel Romero-Rodríguez
Universitas
The Demonization of Islam through Social Media: A Case Study of# Stopislam in Instagram
Sabina Civila, Luis Miguel Romero-Rodriguez, & Amparo Civila
Publications
View all
Projects
The Media Competence of Instatubers
Instagramers and youtubers for the transmedia empowerment of Andalusian citizens. The media literacy of Instatuber.
Spanish-Latin American national project that aims to evaluate the media literacy of prosumers on YouTube and Instagram, as well as the ways in which these influencers communicate, innovate and participate in social media.
Contribución a la Alfabetización Mediática en el Caribe
Project funded by the European Union's Adelante2 Window and part of the Triangular Cooperation Initiative formed by the Ministry of Education of the Dominican Republic.
Proyecto financiado por el Centro de Estudios Andaluces (Consejería de la Presidencia, Administración Pública e Interior de la Junta de Andalucía), con una vigencia de 24 meses (2023-2024).
A chance for change: empowerment & restoration
"C4C" is a youth-led project to develop innovative, community-led, educational methods and tools to help address the root causes that lead to gender-based violence (GBV) and gender discrimination as they impact on young people.